Impact of COVID-19 to customers switching intention in the food segments: The push, pull and mooring effects in consumer migration towards organic food
Muhammad Asad Ghufran, Sumran Ali, Fitri Rini Ariyesti, Muhammad Nawaz, Luigi Aldieri, Xiaobao Peng
Topics & Concepts
CredenceBusinessHarmMarketingCoronavirus disease 2019 (COVID-19)PandemicAdvertisingPsychologyMedicineInfectious disease (medical specialty)MathematicsSocial psychologyPathologyStatisticsDiseaseOrganic Food and AgricultureConsumer Behavior in Brand Consumption and IdentificationFood Waste Reduction and Sustainability