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Just Fun and Games? Utilitarian and Hedonic Chatbot Perceptions and Their Role for Continuance Intentions

Patrick Bedué

2020Lecture notes in business information processing10 citationsDOI

Topics & Concepts

ContinuanceClosenessChatbotValue (mathematics)PerceptionService (business)MarketingBusinessPsychologyAdvertisingSocial psychologyComputer scienceWorld Wide WebNeuroscienceMathematical analysisMathematicsMachine learningAI in Service InteractionsDigital Marketing and Social MediaTechnology Adoption and User Behaviour
Just Fun and Games? Utilitarian and Hedonic Chatbot Perceptions and Their Role for Continuance Intentions | Litcius