From user insights to user foresights: Applying video-based ethnographic narratives and user innovation in NPD
Evy Sakellariou, Kalipso Karantinou, Keith Goffin
Abstract
• Video-based ethnographic narratives is an advanced ethnographic mode for user innovation and user foresights. • This mode adopts both an emic and an etic research perspective that complement each other. • User “logos”, “ethos”, “pathos” and “topos” are the antecedents for ordinary user innovation.
Topics & Concepts
PathosEmic and eticEthnographyEthosNarrativePerspective (graphical)Mode (computer interface)SociologyUser innovationUser experience designComputer scienceLogos Bible SoftwareHuman–computer interactionAnthropologyKnowledge managementArtLinguisticsLiteraturePhilosophyArtificial intelligenceOperating systemOpen Source Software InnovationsService and Product InnovationInnovative Human-Technology Interaction