Competitive Relationship Prediction for Points of Interest: A Neural Graphlet Based Approach
Jingbo Zhou, Tao Huang, Shuangli Li, Renjun Hu, Yanchi Liu, Yanjie Fu, Hui Xiong
Abstract
Competition between Points of Interest (POIs) refers to the situation in which two POIs directly or indirectly provide similar services to secure businesses. A large portion of prior studies on competition analysis focuses on mining textual data, e.g., news articles and social comments. However, the increasing availability of human mobility and mobile query data enables a new paradigm for analyzing the competitive relationships among POIs, which remains largely unexplored. To this end, in this paper, we attempt to mine large-scale online map search query data for better understanding POI competitive relationships. Based on a co-query POI graph built from the map search query data, we develop a novel neural graphlet-based prediction framework to predict the competitive relationships among POIs. A unique perspective of our model is to infer latent POI competitive relationships by integrating multiple distinct factors, e.g., graphlet structure, geographical distance, and regional features, reflected in map search query data and POI data. Finally, we conduct extensive experiments on real-world datasets to demonstrate the effectiveness of the proposed framework, and show that our framework outperforms all baselines with a significant margin in all evaluation metrics.