Embodied time travel in VR: from witnessing climate change to action for prevention
Yuke Pi, Xueni Pan, Mel Slater, Justyna Świdrak
Abstract
This study explores the impact of embodied experiences in Virtual Reality (VR) on individuals’ attitudes and behavior towards climate change. A total of 41 participants were divided into two groups: an embodied group that interacted with a virtual environment through full-body avatars, and a non-embodied group that observed the scenarios from an invisible observer’s point of view. The VR experience simulated the progressive consequences of climate change across three generations within a family, aiming to make the abstract and relatively distant concept of climate change a tangible and personal issue. The final scene presented an optimistic scenario of a future where humans had successfully combated climate change through collective action. The evidence suggests that there is an effect of the scenario on the carbon footprint response, even 6 weeks after the VR exposure, irrespective of condition. Additionally, increases were found in participants’ perceived influence on climate action and engagement in pro-environmental behaviors, with the embodied group showing a more pronounced response in the short term. These findings suggest that immersive VR experiences that incorporate virtual embodiment can be an effective tool in enhancing awareness and motivating pro-environmental behavior by providing a powerful and personal perspective on the impacts of climate change.