Brands as activists: The Oatly case
Christian Koch
Topics & Concepts
Brand loyaltyLeverage (statistics)LegitimacyEmployer brandingBrand managementConsumption (sociology)IdeologyMarketingPoliticsProduction (economics)BusinessEnvironmentalismBrand equityAdvertisingPublic relationsPolitical scienceEconomicsSociologyProduct managementNew product developmentSocial scienceComputer scienceLawMacroeconomicsMachine learningOrganic Food and AgricultureCulinary Culture and TourismEnvironmental Sustainability in Business