Applying sentiment analysis to automatically classify consumer comments concerning marketing 4Cs aspects
Hao-Chiang Koong Lin, Tao-Hua Wang, Guo-Chung Lin, Shu-Chen Cheng, Hong‐Ren Chen, Yueh‐Min Huang
Topics & Concepts
Computer sciencePurchasingSentiment analysisMarketing researchProcess (computing)Digital marketingPoint (geometry)Product (mathematics)Marketing strategyMarketingData scienceInformation retrievalWorld Wide WebArtificial intelligenceMathematicsBusinessOperating systemGeometrySentiment Analysis and Opinion MiningDigital Marketing and Social MediaAdvanced Text Analysis Techniques