Litcius/Paper detail

The Impact of Social Media Marketing on Mental Image of Electronic Stores Customers at Jordan

Doa’a Ahmad Odeh Al-Husban, Abdullah Matar Al-Adamat, Ayman Ahmad Abu Haija, Hala Mohammed Al Sheyab, Faraj Mazyed Faraj Aldaihani, Sulieman Ibraheem Shelash Al-Hawary, Fu’ad Abdallah Al-Fakeh, Anber Abraheem Shlash Mohammad

2023Contributions to management science97 citationsDOI

Topics & Concepts

Structural equation modelingReputationSocial mediaElectronic mediaBusinessMarketingMental imageTest (biology)PopulationAdvertisingPsychologyComputer scienceMathematicsSociologyStatisticsCognitionWorld Wide WebSocial sciencePsychiatryPaleontologyDemographyBiologyOrganizational and Employee PerformanceDigital Marketing and Social MediaTechnology Adoption and User Behaviour