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Impact of Social Customer Relationship Management on Sustainable Competitive Advantage of Commercial Banks in Jordan

Fadia Aref Bani-Hani, Atallah Fahed Alserhan, Faraj Mazyed Faraj Aldaihani, Ayman Ahmad Abu Haija, Mohammad Motasem Alrfai, Sameer Moh’d Tawfiq Khodeer, Sulieman Ibraheem Shelash Al-Hawary, Fu’ad Abdallah Al-Fakeh

2023Contributions to management science27 citationsDOI

Topics & Concepts

Competitive advantageBusinessOrder (exchange)Sample (material)Customer relationship managementUnit (ring theory)Test (biology)MarketingService (business)PopulationSustainable managementCustomer serviceOperations managementEngineeringSustainabilityFinanceMathematics educationDemographySociologyChromatographyPaleontologyEcologyMathematicsBiologyChemistryOrganizational and Employee PerformanceCustomer Service Quality and LoyaltyTechnology Adoption and User Behaviour
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