On Landing and Internal Web Pages
Waqar Aqeel, B. Chandrasekaran, Anja Feldmann, Bruce M. Maggs
Abstract
There is a rich body of literature on measuring and optimizing nearly every aspect of the web, including characterizing the structure and content of web pages, devising new techniques to load pages quickly, and evaluating such techniques. Virtually all of this prior work used a single page, namely the landing page (i.e., root document, "/"), of each web site as the representative of all pages on that site. In this paper, we characterize the differences between landing and internal (i.e., non-root) pages of 1000 web sites to demonstrate that the structure and content of internal pages differ substantially from those of landing pages, as well as from one another. We review more than a hundred studies published at top-tier networking conferences between 2015 and 2019, and highlight how, in light of these differences, the insights and claims of nearly two-thirds of the relevant studies would need to be revised for them to apply to internal pages.