Multisensory marketing: effects of environmental aroma cues on perception, appetite, and consumption of foods and drinks
Maureen Morrin, Beverly J. Tepper
Topics & Concepts
PerceptionConsumption (sociology)AppetiteAromaConsumer behaviourPsychologyField (mathematics)Food scienceSocial psychologyBiologyNeuroscienceSociologyMathematicsEndocrinologyPure mathematicsSocial scienceOlfactory and Sensory Function StudiesMultisensory perception and integrationSensory Analysis and Statistical Methods