Big data analytics of social network marketing and personalized recommendations
Shu-Hsien Liao, Ching-An Yang
Topics & Concepts
Big dataComputer scienceData scienceSocial network (sociolinguistics)Social mediaAnalyticsThe InternetSocial network analysisAssociation rule learningMarketing researchWorld Wide WebKnowledge managementInformation retrievalData miningMarketingBusinessData Mining Algorithms and ApplicationsDigital Marketing and Social MediaCustomer churn and segmentation