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The Effects of Subjective Norm on the Intention to Use Social Media Networks: An Exploratory Study Using PLS-SEM and Machine Learning Approach

Barween Al Kurdi, Muhammad Turki Alshurideh, Mohammed T. Nuseir, Ahmad Aburayya, Said A. Salloum

2021Advances in intelligent systems and computing76 citationsDOIOpen Access PDF

Topics & Concepts

Technology acceptance modelStructural equation modelingSocial mediaPsychologyNorm (philosophy)UsabilityApplied psychologySocial psychologyPartial least squares regressionExploratory researchComputer scienceKnowledge managementMathematics educationArtificial intelligenceSociologyMachine learningSocial scienceHuman–computer interactionPolitical scienceWorld Wide WebLawOrganizational and Employee PerformanceTechnology Adoption and User BehaviourDigital Marketing and Social Media
The Effects of Subjective Norm on the Intention to Use Social Media Networks: An Exploratory Study Using PLS-SEM and Machine Learning Approach | Litcius