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Can environmental science popularization of tourism live streaming stimulate potential tourists’ pro-environmental behavior intentions? A construal level theory analysis

Yuchen Wang, Yuchen Jiao

2024Journal of Hospitality and Tourism Management23 citationsDOI

Topics & Concepts

Construal level theoryTourismNature tourismAdvertisingEcotourismPsychologySociologyBusinessPolitical scienceSocial psychologyLawEnvironmental Education and SustainabilityBehavioral Health and InterventionsAnimal and Plant Science Education
Can environmental science popularization of tourism live streaming stimulate potential tourists’ pro-environmental behavior intentions? A construal level theory analysis | Litcius