The use of synthetic data in tourism
Giampaolo Viglia, Susanne Adler, Caroline Lancelot Miltgen, Marko Sarstedt
Abstract
• Large language models can support stimuli evaluation. • Synthetic data suits early research such as pretests; avoid it for main studies. • Prompt-tuning and fine-tuning improve large language model's responses.
Topics & Concepts
Synthetic dataTourismComputer scienceData sciencePsychologyArtificial intelligenceGeographyArchaeologyTopic ModelingMultimodal Machine Learning ApplicationsSpeech and dialogue systems