Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Usman Aslam, Leon Davis
Topics & Concepts
Augmented realityRealmPerceptionFocus groupFocus (optics)MarketingBusinessInclusion (mineral)AdvertisingComputer sciencePsychologyHuman–computer interactionPolitical scienceLawOpticsPhysicsSocial psychologyNeuroscienceAugmented Reality ApplicationsVirtual Reality Applications and ImpactsConsumer Retail Behavior Studies