The dual lens of authenticity and likability: The effect of cultural familiarity on consumer responses to ethnic foods
Haerang Jin, Johye Hwang
Topics & Concepts
Ethnic groupPerceptionPsychologySocial psychologyAffect (linguistics)Framing (construction)AdvertisingSociologyBusinessCommunicationAnthropologyEngineeringStructural engineeringNeuroscienceCulinary Culture and TourismConsumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social Media