A New Walk in the Future of the Metaverse: Marketing Implications for Consumer Behavior
George S. Spais, Varsha Jain, Yogesh K. Dwivedi, Giampaolo Viglia, Jamie Carlson
Abstract
The authors declare no conflicts of interest. Data sharing is not applicable to this article as no new data were created or analyzed in this study.
Topics & Concepts
MarketingConsumer behaviourSocial worldsPsychologyAdvertisingBusinessSociologySocial scienceVirtual Reality Applications and ImpactsConsumer Retail Behavior StudiesAI in Service Interactions