Litcius/Paper detail

Shaping pro-environmental behavior through CSR messaging: Insights from the norm activation model

Mukul Dev Surira, K.A. Zakkariya, Muhammed Sajid

2024Journal of Retailing and Consumer Services24 citationsDOI

Topics & Concepts

BusinessNorm (philosophy)Corporate social responsibilityComputer sciencePsychologyPublic relationsPolitical scienceLawEnvironmental Education and SustainabilityEnvironmental Sustainability in BusinessDigital Marketing and Social Media