Engaging the Avatar: The effects of authenticity signals during chat-based service recoveries
Carol L. Jones, Tyler Hancock, Brett Kazandjian, Clay M. Voorhees
Topics & Concepts
AvatarLoyaltyService (business)PerceptionPsychologyAdvertisingCustomer satisfactionChat roomBusinessComputer scienceMarketingHuman–computer interactionWorld Wide WebThe InternetNeuroscienceAI in Service InteractionsDigital Marketing and Social MediaConsumer Retail Behavior Studies