Brand Storytelling, Gamification and Social Media Marketing in the “Metaverse”: A Case Study of The Ralph Lauren Winter Escape
Vanissa Wanick, James Stallwood
Topics & Concepts
StorytellingSocial mediaAvatarNew mediaSociologyOrder (exchange)AdvertisingWorld Wide WebComputer scienceBusinessNarrativeArtHuman–computer interactionFinanceLiteratureVirtual Reality Applications and ImpactsDigital Marketing and Social MediaDigital Games and Media