Litcius/Paper detail

The shape of loneliness: The relationship between loneliness and consumer preference for angular versus circular shapes

Nuoya Chen, Jinfeng Jiao, Xiucheng Fan, Shaobo Li

2021Journal of Business Research46 citationsDOI

Topics & Concepts

LonelinessPreferencePsychologySocial psychologyMathematicsStatisticsAesthetic Perception and AnalysisConsumer Behavior in Brand Consumption and IdentificationColor perception and design