Litcius/Paper detail

Healthy-Angular, unhealthy-circular: Effects of the fit between shapes and healthiness on consumer food preferences

Jie Wang, Xiadan Zhang, Jing Jiang

2021Journal of Business Research50 citationsDOI

Topics & Concepts

AdvertisingPsychologyMarketingBusinessConsumer Attitudes and Food LabelingColor perception and designSensory Analysis and Statistical Methods
Healthy-Angular, unhealthy-circular: Effects of the fit between shapes and healthiness on consumer food preferences | Litcius