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The Impact of Social Media on Purchase Intention at Jordanian Women Clothing Sector

Maram Amer Alkhlifat, Nawaf Al-Nsour, Faraj Mazyed Faraj Aldaihani, Raed Ismael Ababneh, Mohammad Issa Ghafel Alkhawaldeh, Muhammad Turki Alshurideh, Sulieman Ibraheem Shelash Al-Hawary

2023Studies in computational intelligence21 citationsDOI

Topics & Concepts

ClothingSocial mediaAdvertisingStructural equation modelingSample (material)BusinessMarketingPsychologyMathematicsPolitical scienceStatisticsChromatographyLawChemistryOrganizational and Employee PerformanceTechnology Adoption and User BehaviourDigital Marketing and Social Media
The Impact of Social Media on Purchase Intention at Jordanian Women Clothing Sector | Litcius