Mr. Potato Head fights food waste: The effect of anthropomorphism in promoting ugly food
Xiaolong Shao, EunHa Jeong, SooCheong Jang, Yang Xu
Topics & Concepts
Framing (construction)AdvertisingMatching (statistics)PsychologyContext (archaeology)MarketingSocial psychologyBusinessGeographyMedicinePathologyArchaeologyFood Waste Reduction and SustainabilityConsumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social Media