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Customizing calories: How rejecting (vs. selecting) ingredients leads to lower calorie estimation and unhealthier food choices

Ali Besharat, Marisabel Romero, Kelly L. Haws

2020Journal of Retailing11 citationsDOI

Topics & Concepts

CalorieProduct (mathematics)PersonalizationMarketingBusinessFood choiceProcess (computing)Computer scienceMathematicsMedicineOperating systemEndocrinologyGeometryPathologyConsumer Attitudes and Food LabelingSensory Analysis and Statistical MethodsConsumer Behavior in Brand Consumption and Identification
Customizing calories: How rejecting (vs. selecting) ingredients leads to lower calorie estimation and unhealthier food choices | Litcius