When reality meets intelligence: Integrating ARIx attributes with spatial immersion, self-brand connection, and aesthetic experience to influence retail brand equity
Vikas Arya
Topics & Concepts
BusinessBrand equityMarketingAdvertisingAugmented realityValue (mathematics)Brand managementConceptual frameworkConceptual modelRetail industryBrand awarenessMobile deviceBrand experienceRetail salesBrand relationshipThe Conceptual FrameworkEquity (law)Brand imageConsumer behaviourConnection (principal bundle)Brand engagementAugmented Reality ApplicationsConsumer Retail Behavior StudiesAI in Service Interactions