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How scolding can encourage consumer engagement with plastic waste issue? The moderating role of consumers’ mindset

Argho Bandyopadhyay, Felix Septianto, Kaushalya Nallaperuma

2021Journal of Retailing and Consumer Services22 citationsDOIOpen Access PDF

Topics & Concepts

MindsetMarketingExtant taxonPsychologyConsumer behaviourAdvertisingBusinessBiologyEpistemologyEvolutionary biologyPhilosophyEnvironmental Education and SustainabilityConsumer Behavior in Brand Consumption and IdentificationSocial and Intergroup Psychology
How scolding can encourage consumer engagement with plastic waste issue? The moderating role of consumers’ mindset | Litcius