Understanding food truck customers: Selection attributes and customer segmentation
Hayeon Choi, Eun-Kyong Choi, Borham Yoon, Hyun-Woo Joung
Topics & Concepts
TruckBusinessMarketingPopularityReputationQuality (philosophy)Selection (genetic algorithm)AdvertisingFood qualityMarket segmentationService qualityService (business)PsychologyFood scienceComputer scienceEngineeringChemistrySocial sciencePhilosophyEpistemologyAerospace engineeringSocial psychologySociologyArtificial intelligenceFood Waste Reduction and SustainabilityConsumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and Loyalty