Sustainable messaging strategies and consumer food waste: The congruence effect between message framing and state anxiety
Jiatong Dai, Siyu Gong
Topics & Concepts
BusinessFraming (construction)AnxietyPsychologyCongruence (geometry)AdvertisingMarketingSocial psychologyEngineeringPsychiatryStructural engineeringFood Waste Reduction and SustainabilityConsumer Behavior in Brand Consumption and IdentificationBehavioral Health and Interventions