Litcius/Paper detail

Hey ChatGPT: an examination of ChatGPT prompts in marketing

Wondwesen Tafesse, Bronwyn P. Wood

2024Journal of Marketing Analytics20 citationsDOI

Topics & Concepts

AdvertisingBusinessMarketingPsychologyArtAI in Service InteractionsArtificial Intelligence in Healthcare and EducationFinTech, Crowdfunding, Digital Finance
Hey ChatGPT: an examination of ChatGPT prompts in marketing | Litcius