Artificial Intelligence's Potential to Improve Operational Efficiency and Customer Experience in the Hospitality and Tourism Sectors
Mahathi Avula, C. Kishor Kumar Reddy, Thandiwe Sithole
Abstract
This study examines the incorporation of artificial intelligence (AI) technologies in the sectors of tourism and hospitality with the goal of understanding how they influence customer satisfaction and operational effectiveness. To lay the groundwork for a thorough examination of AI-driven developments, the introduction provides an overview of AI technologies and their possible uses in the hospital and tourist industries. The sections that follow focus on particular fields in which artificial intelligence is significantly advancing. Stakeholders in the hospitals and tourist industries may fully utilize AI to produce experiences that are unmatched and have a good social impact by committing to ethical AI deployment, collaborating with partners, and making strategic investments. Achieving remarkable experiences, encouraging sustainability, and propelling industrial expansion are all possible with AI if stakeholders in the hospital and tourist sectors embrace its ethical use, collaborate, and make calculated investments.