Litcius/Paper detail

Marketing online food images via color saturation: A sensory imagery perspective

Stephanie Q. Liu, Laurie Wu, Xi Yu, Huiling Huang

2022Journal of Business Research48 citationsDOI

Topics & Concepts

Perspective (graphical)MarketingSensory systemAdvertisingComputer sciencePsychologyBusinessComputer visionArtificial intelligenceCognitive psychologyOlfactory and Sensory Function StudiesColor perception and designMultisensory perception and integration