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Immersive interactive technologies and virtual shopping experiences: Differences in consumer perceptions between augmented reality (AR) and virtual reality (VR)

Jung-Hwan Kim, Minjeong Kim, Minjung Park, Jungmin Yoo

2022Telematics and Informatics151 citationsDOI

Topics & Concepts

Virtual realityAugmented realityImmersion (mathematics)PerceptionComputer scienceImmersive technologyHuman–computer interactionMultimediaComputer-mediated realityMixed realityPsychologyMathematicsNeurosciencePure mathematicsVirtual Reality Applications and ImpactsAugmented Reality ApplicationsConsumer Retail Behavior Studies
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