Short supply chains and the adoption of fungus‐resistant grapevine varieties
Robert Finger, Lucca Zachmann, Chloe McCallum
Abstract
Abstract Using fungus‐resistant grapevine varieties can reduce pesticide use substantially, while maintaining production quantity and quality. Using survey data from 775 producers in Switzerland, we investigate the adoption of fungus‐resistant varieties and especially analyze the relevance of marketing channels and short supply chains. We find that 20.1% of respondents use fungus‐resistant varieties but the acreage is only 1.2%. Our results narrow down to a simple conclusion: the less distant the producer is from the final consumer, the more likely they use fungus‐resistant varieties. For example, producers selling their wine mainly via direct marketing have a higher (8%–38%) uptake of fungus‐resistant varieties.