Why do people use ChatGPT? Exploring user motivations for generative conversational AI
Marita Skjuve, Petter Bae Brandtzæg, Asbjørn Følstad
Abstract
Generative conversational artificial intelligence (AI), such as ChatGPT, has attracted substantial attention since November 2022. The advent of this technology showcases the vast potential of such AI for generating and processing text and raises compelling questions regarding its potential usage. To obtain the requisite knowledge of users’ motivations in adopting this technology, we surveyed early adopters of ChatGPT (n = 197). Analysis of free text responses within the uses and gratifications (U&G) theoretical framework shows six primary motivations for using generative conversational AI: productivity, novelty, creative work, learning and development, entertainment, and social interaction and support. Our study illustrates how generative conversational AI can fulfill diverse user needs, surpassing the capabilities of traditional conversational technologies, for example, by outsourcing cognitive or creative works to technology.