A factor-cluster analysis profile of consumers
Angie Higuchi, Rocío Maehara
Topics & Concepts
Exploratory factor analysisMetropolitan areaDescriptive statisticsLinear discriminant analysisConsumption (sociology)Consumer behaviourCluster (spacecraft)MarketingIdentification (biology)Multiple discriminant analysisBusinessGeographyComputer scienceMathematicsStatisticsSociologyBiologyArchaeologyService (business)Programming languageBotanySocial scienceSensory Analysis and Statistical MethodsConsumer Behavior in Brand Consumption and IdentificationOrganic Food and Agriculture