Detecting fake reviewers in heterogeneous networks of buyers and sellers: a collaborative training-based spammer group algorithm
Qi Zhang, Zhixiang Liang, Shujuan Ji, Benyong Xing, Dickson K.W. Chiu
Abstract
Abstract It is not uncommon for malicious sellers to collude with fake reviewers (also called spammers) to write fake reviews for multiple products to either demote competitors or promote their products’ reputations, forming a gray industry chain. To detect spammer groups in a heterogeneous network with rich semantic information from both buyers and sellers, researchers have conducted extensive research using Frequent Item Mining-based and graph-based methods. However, these methods cannot detect spammer groups with cross-product attacks and do not jointly consider structural and attribute features, and structure-attribute correlation, resulting in poorer detection performance. Therefore, we propose a collaborative training-based spammer group detection algorithm by constructing a heterogeneous induced sub-network based on the target product set to detect cross-product attack spammer groups. To jointly consider all available features, we use the collaborative training method to learn the feature representations of nodes. In addition, we use the DBSCAN clustering method to generate candidate groups, exclude innocent ones, and rank them to obtain spammer groups. The experimental results on real-world datasets indicate that the overall detection performance of the proposed method is better than that of the baseline methods.