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Enhanced sales forecasting model using textual search data: Fusing dynamics with big data

Abhishek Borah, Oliver J. Rutz

2024International Journal of Research in Marketing11 citationsDOI

Topics & Concepts

Big dataDynamics (music)Computer scienceSales forecastingData miningBusinessMarketingPhysicsAcousticsData-Driven Disease SurveillanceConsumer Market Behavior and PricingBig Data and Business Intelligence
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