Immersive stays in virtual hotels: The effect of experiences in metaverse hotels on customer responses
Ou Li, Yan Shi, Da Qian
Topics & Concepts
BusinessMarketingMetaverseCustomer engagementAdvertisingConsumer behaviourHospitality industryTourismVirtual realityComputer scienceHuman–computer interactionWorld Wide WebSocial mediaGeographyArchaeologyVirtual Reality Applications and ImpactsDiverse Topics in Contemporary ResearchCustomer Service Quality and Loyalty