Celebrity endorsement in promoting pro-environmental behavior
Thong Quoc Ho, Zihan Nie, Francisco Alpízar, Fredrik Carlsson, Pham Khanh Nam
Topics & Concepts
Intervention (counseling)AdvertisingPsychologyExploratory analysisSocial psychologyExploratory researchControl (management)BusinessEconomicsSociologyComputer scienceManagementAnthropologyPsychiatryData scienceEnvironmental Education and SustainabilityEnvironmental Sustainability in BusinessEconomic and Environmental Valuation