More than words! A narrative review of the use of the projective technique of word association in the studies of food consumer behavior: Methodological and theoretical implications
Edgar Rojas‐Rivas, Angélica Espinoza‐Ortega, Humberto Thomé‐Ortiz, Facundo Cuffia
Topics & Concepts
Projective testWord AssociationNarrativeContext (archaeology)Consumption (sociology)PsychologyAssociation (psychology)Consumer behaviourPerceptionDECIPHERWord of mouthSocial psychologyCognitive psychologyLinguisticsSociologyMarketingSocial scienceHistoryPsychotherapistBusinessBiologyPhilosophyNeuroscienceArchaeologyPsychoanalysisGeneticsSensory Analysis and Statistical MethodsCognitive and psychological constructs researchMultisensory perception and integration