The dominant logic of Big Tech in healthcare and pharma
Alexander Schuhmacher, Naomi Haefner, Katharina Honsberg, Jörg Goldhahn, Oliver Gassmann
Topics & Concepts
BusinessHealth careRevenueBusiness modelIBMMarketingValue (mathematics)Order (exchange)Knowledge managementSustainabilityComputer scienceEconomicsAccountingFinanceMachine learningEcologyBiologyMaterials scienceEconomic growthNanotechnologyArtificial Intelligence in Healthcare and EducationBig Data and Business IntelligenceBiomedical and Engineering Education