How to enhance the image of edible insect restaurants: Focusing on perceived risk theory
Jinsoo Hwang, Ja Young Choe
Topics & Concepts
Affect (linguistics)Risk perceptionBusinessQuality (philosophy)MarketingAdvertisingPsychologyPerceptionCommunicationEpistemologyNeurosciencePhilosophyInsect Utilization and EffectsAnimal and Plant Science EducationConsumer Behavior in Brand Consumption and Identification